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Samsung Galaxy S25+ Flagship Website
Redefining Digital Excellence for Samsung Galaxy S25 Series
Crafting a seamless online experience for Samsung Unpacked 2025, showcasing innovation and AI-driven technology.
For Samsung’s flagship Galaxy S25 Series launch, my team and I developed a comprehensive digital web strategy to promote the brand’s AI technologies and streamline the user buying journey. Leveraging insights from Samsung’s International Team and competitor market analyses, we set out to create a website that seamlessly integrates the product discovery process with detailed AI-driven narratives.
Our research revealed challenges in the existing user experience, including a disconnection between the product detail page and related content, contributing to higher bounce rates. Recognizing the growing importance of AI as a key decision factor for smartphone users, we reimagined the content strategy to focus on Samsung’s core audiences. The final design bridges the gap between AI technology introduction and the product details page, enhancing user engagement and supporting the Galaxy S25 Series as a leader in innovation.
Samsung Galaxy S25 Ultra Product Detail Page (Web)
Samsung Galaxy S25 Ultra Product Detail Page (Mobile)
Samsung Galaxy S25+ Product Detail Page (Web)
Samsung Galaxy S25+ Product Detail Page (Mobile)
A seamless and engaging experience across web and mobile, transforming feature lists into compelling narratives that drive users toward the buying funnel.
For the Samsung Galaxy S25 and S25 Ultra, we designed a product detail page that not only informs but captivates. Our goal was to create a dynamic experience tailored to Samsung’s target users by translating technical feature lists into visually engaging elements like 3D animations and use case videos. Each feature was strategically categorized based on user personas’ lifestyles and interests, ensuring a personalized and intuitive exploration of the device’s capabilities. The design was meticulously crafted for both web and mobile formats, optimizing the experience across all screen sizes.
To further enhance engagement, we placed a strong emphasis on Samsung’s latest AI innovations. By seamlessly integrating AI feature highlights and directing users to the Galaxy AI Introduction page, we provided a deeper understanding of the technology while reducing bounce rates. The result is a product detail page that balances aesthetics, functionality, and storytelling—guiding users effortlessly from discovery to purchase, whether on desktop or mobile.
Samsung Galaxy AI Introduction Page (AEM Component / Wireframe)
Samsung Galaxy AI Introduction Page (AEM Component)