Samsung Galaxy Z Fold / Flip 7 Flagship

Crafting a Next-Gen Web Experience for the Most Advanced Foldable Devices, Galaxy Z Fold 7 & Flip 7

For the global launch of Samsung’s Galaxy Z Fold 7 and Flip 7, my team and I led the creation of a forward-thinking digital experience that reflects the pioneering innovation behind Samsung’s foldable lineup. As the most advanced foldable smartphones in the market—featuring cutting-edge design and enhanced Galaxy AI capabilities—the Z Series demanded a web experience that felt just as revolutionary.

To communicate this leap in innovation, we designed a new Compare Module UX that visually highlights the generational improvements from previous models, helping users understand the tangible benefits of upgrading. This not only elevated the product storytelling but also empowered users to make confident, informed decisions.

In parallel, we introduced an expandable Multi-Content Module that delivers in-depth narratives around Galaxy AI features. By tailoring content to core user needs and behaviors, the new module bridges functional education with visual engagement—creating a seamless path from product discovery to decision-making.

The final experience brings together storytelling, interaction, and performance to support Samsung’s leadership in design innovation and AI-driven technology.

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Samsung Galaxy Z Fold 7 Product Detail Page (Web)

Samsung Galaxy Z Fold 7 Product Detail Page (Mobile)

Samsung Galaxy Z Flip 7 Product Detail Page (Web)

Samsung Galaxy Z Flip 7 Product Detail Page (Mobile)

Final Design

A seamless and engaging experience across web and mobile, transforming feature lists into compelling narratives that drive users toward the buying funnel.

For the Samsung Galaxy S25 and S25 Ultra, we designed a product detail page that not only informs but captivates. Our goal was to create a dynamic experience tailored to Samsung’s target users by translating technical feature lists into visually engaging elements like 3D animations and use case videos. Each feature was strategically categorized based on user personas’ lifestyles and interests, ensuring a personalized and intuitive exploration of the device’s capabilities. The design was meticulously crafted for both web and mobile formats, optimizing the experience across all screen sizes.

To further enhance engagement, we placed a strong emphasis on Samsung’s latest AI innovations. By seamlessly integrating AI feature highlights and directing users to the Galaxy AI Introduction page, we provided a deeper understanding of the technology while reducing bounce rates. The result is a product detail page that balances aesthetics, functionality, and storytelling—guiding users effortlessly from discovery to purchase, whether on desktop or mobile.